UR Mobile’s Luke Lightfoot was interviewed by Fundraising Success Magazine.
Read what he had to say about the current and future mobile environment for nonprofits here.
In a recent issue of ExecDigital, Tarpley McColl, UR Mobile’s CEO, shared 3 things to leave out of a mobile website in order to allow end-users to engage easily with mobile web apps.
“Companies can and should take advantage of the opportunity to include as many relevant areas of functionality as possible through mobile web apps on their mobile websites. They should, however, make the engagement experience as friction-free as possible. This means optimizing the space where their mobile web apps reside: their mobile websites.”
UR Mobile’s CEO, Tarpley McColl was recently interviewed by mo.com. Here is an excerpt:
“A primary strategy companies have adopted for customer acquisition and retention has been to asynchronously push marketing messages to them through the most relevant marketing channels. The channels for pushing this one-way message have included print, TV, direct mail, online and most recently, mobile.
However, with mobile, it’s now possible (and quickly becoming imperative) for companies to use a synchronous approach that, instead of just pushing messages, creates multi-directional engagement capabilities that empower end-users to engage with the core business processes of the company.
UR Mobile works in that space; its platform can benefit any organization that realizes the value of synchronous mobile engagement strategies. UR Mobile makes it possible to reach both internal and external end-users on a deeper level than what has been possible through other channels.
A synchronous strategy encourages end-user engagement by opening up business process channels and bringing them as close as possible to the end-user. Mobile engagement is about as close as you can get to an end-user without putting a chip in their head.“
Mobile engagement is going to be big this holiday season. Google is predicting that 15% of total “Black Friday” searches will be from mobile devices and that 44% of total searches for last minute gifts and store locator terms will be from mobile devices.
The most successful retailers and nonprofits will be…[read the rest of the article here].
UR Mobile was recently interviewed by The Journal Record. Read the full story here. Continue reading
UR Mobile, the leader in mobile Web solutions, today announced that its Accelerate™ Mobile Web Development Platform is being used by Tyndale House Publishers, one of the largest publishers of Christian books, Bibles and other resources, in a novel initiative to increase bricks-and-mortar sales of its products. By scanning a Microsoft Tag on a Bible’s dust jacket with their smartphones, shoppers are instantly taken to mobile-optimized sales content that… Continue reading
Accelerate(TM) Mobile Web Development Platform served as the primary development tool for the Susan G. Komen for the Cure® entry in the W3 Awards, honoring creative excellence on the Web… Continue reading
Leveraging UR Mobile’s platform, Susan G. Komen for the Cure has created a mobile website that provides a great branding presence that also provides… Continue reading
It happens to even the best of organizations. An event or release that requires marketing materials is going to happen in a few days or (yikes!) hours, and somehow the… Continue reading
The mobile web is rapidly changing interactions between consumers and the companies and brands that serve them. This new dynamic is characterized by micro-interactions, in which mobile Web site visitors access snippets of specific information within a brief time frames while on the street, on the train, on the couch and on the move.
It’s important to take this dynamic into account when… Continue reading
