Mobile’s New Reality

Mobile has and continues to transform our lives. It is a new channel that business is seeking to understand and capitalize upon. Whereas mobile phones originally offered only the capacity to connect via telephone calls and text messages, smartphones have created the capacity to connect via the mobile web. This groundbreaking technology continues to evolve as users teach businesses how they want to interact on mobile.

UR Mobile believes that the primary way that users will want to interact with your business is through the mobile web, and this idea has led us to create the Accelerate Platform. Not only does our platform allow you to create a strong brand presence on the mobile web and incorporate your mobile marketing strategy with powerful tools, but it also looks toward the next phase of mobile interaction: the extension of data and business processes to both internal and external users.

Mobile’s new reality is here. UR Mobile makes it possible for your organization to make full and powerful use of this new reality.

The mobile market challenge


The mobile market solution

 

“While we have been arguing over whether an iAds campaign is worth a million bucks a pop, or whether Google’s bloated numbers from mobile display signal a world safe once again for old-fashioned advertisers, the rest of the world was doing with mobile what it was truly meant to do: transform people’s lives…”

—Thom Kennon, Vice President of Strategy at Wunderman New York, from his Mobile Marketer article, Why Marketing is Selling Mobile Short”